Your partner in WhatsApp marketing and revenue growth

Co-founded by industry experts, Bluetick drives revenue through WhatsApp marketing innovation

Your partner in WhatsApp marketing and revenue growth

Co-founded by industry experts, Bluetick drives revenue through WhatsApp marketing innovation

Your partner in WhatsApp marketing and revenue growth

Co-founded by industry experts, Bluetick drives revenue through WhatsApp marketing innovation

Your partner in WhatsApp marketing and revenue growth

Co-founded by industry experts, Bluetick drives revenue through WhatsApp marketing innovation

Why WhatsApp? 

At a staggering 96%, South Africa has the third-highest WhatsApp penetration in the world, with 23 million South Africans using it daily. Yet, if you travel to regions like Brazil or India—where WhatsApp is equally ubiquitous—the contrast in its use as a business platform couldn’t be more stark. In Brazil, you can shop on WhatsApp, do your banking, renew government or municipal licenses, and even pay fines. It is a central vein of commerce. In South Africa, however, the most well-known use case is receiving an airline boarding pass. And the issue isn’t with consumers: 82% of South Africans would prefer to interact with businesses on WhatsApp, yet fewer than 5% of businesses have adopted the channel. It’s time to bridge this divide. 

Why WhatsApp? 

At a staggering 96%, South Africa has the third-highest WhatsApp penetration in the world, with 23 million South Africans using it daily. Yet, if you travel to regions like Brazil or India—where WhatsApp is equally ubiquitous—the contrast in its use as a business platform couldn’t be more stark. In Brazil, you can shop on WhatsApp, do your banking, renew government or municipal licenses, and even pay fines. It is a central vein of commerce. In South Africa, however, the most well-known use case is receiving an airline boarding pass. And the issue isn’t with consumers: 82% of South Africans would prefer to interact with businesses on WhatsApp, yet fewer than 5% of businesses have adopted the channel. It’s time to bridge this divide. 

Founding story


Adam and Matt met at Yoco, the South African payments fintech. As Chief of Staff and VP of Marketing, they had a front-row seat to the Yoco journey, gaining invaluable experience in scaling a business. Adam, a serial entrepreneur, has launched four different ventures, while Matt, with 20 years of experience, has built brands across corporate, startup, and personal projects.

Their interest in WhatsApp began with their own e-commerce businesses, where they noticed an outdated reliance on email for customer communications at every stage of the journey. Recognising WhatsApp’s potential from international markets, they decided to bet on it as the next big thing. Bluetick launched as an agency, offering turnkey WhatsApp solutions across diverse sectors and use cases.

Founding story


Adam and Matt met at Yoco, the South African payments fintech. As Chief of Staff and VP of Marketing, they had a front-row seat to the Yoco journey, gaining invaluable experience in scaling a business. Adam, a serial entrepreneur, has launched four different ventures, while Matt, with 20 years of experience, has built brands across corporate, startup, and personal projects.

Their interest in WhatsApp began with their own e-commerce businesses, where they noticed an outdated reliance on email for customer communications at every stage of the journey. Recognising WhatsApp’s potential from international markets, they decided to bet on it as the next big thing. Bluetick launched as an agency, offering turnkey WhatsApp solutions across diverse sectors and use cases.

Make it a WhatsApp Experience

WhatsApp equips your brand to deliver memorable experiences across e-commerce, sales, eventing, and support—creating a customer journey that drives results. Take a look 👇🏽

See all use cases

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Explore the power of the WhatsApp Business API and book a demo.

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Drive revenue with WhatsApp

Discover the advantages of WhatsApp for your business

Book a demo

Book a demo

Drive revenue with WhatsApp

Discover the advantages of WhatsApp for your business

Book a demo

Book a demo